Envisagez de travailler avec un influenceur beaut sur Instagram. In 2021, the average email open rate was 2.3%, across all industries. In our customerbase, we've found thatcompanies sending more than 30 email campaigns a month start to see lower email open and click rates. Below are some charts and stats to help you figure out what a good open and clickrate looks like for the number of email campaigns you send per month,your company size, and your business type. Dcouvrez comment les automatisations pour votre e-commerce proposes par Mailchimp peuvent vous faire conomiser du temps et vous aider convertir les primo-acheteurs en clients fidles. When looking at the metrics year-over-year, its not hard to see how MPP is affecting open rates. Votre ligne objet nest pas assez pertinente ou intressante, Votre audience comporte une trop large diversit dabonns, Vous envoyez trop ou trop peu de campagnes. Mailchimp est une marque dpose de The Rocket Science Group. Synchronisez, stockez et modifiez la totalit de vos images et fichiers en un lieu unique. Bnficiez de recommandations personnalises qui vous aideront prendre vos prochaines dcisions. When it comes to email marketing, all the information you can get is helpful. This is down 0.3% from 2020. Theyll just stop opening, reading, and clicking on your email messages. Chaque mois, Mailchimp envoie des milliards de-mails pour des millions dutilisateurs. Still? Le moment est-il venu de recruter une aide extrieure pour votre Offres quotidiennes/bons de rduction lectroniques, Mdecine, mdecine dentaire et soins de sant. A note on the metrics Note: Campaigns are defined astargeted, individual emails sent to a portion of a database -- not an email blast to everyone. Lastly, the data was collected on a month-to-month basis, and then averaged on a per account basis. Use this template to strategically organize your email marketing. laborez des parcours personnaliss en vous servant de la logique conditionnelle et de points de bifurcation. Vous pouvez placer des boutons de dons dans plusieurs zones contenu multiple ou varier les liens texte dans lensemble de votre campagne. Owning your data and connecting with customers where they already arein their inboxescan be huge factors when it comes time to measure the success of your marketing methods. (Campaign Monitor, 2018), Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens. Heres a look at how averages break down, per industry. This makes sense, as schools needed to communicate with their students & parents more than ever for things like policies for COVID. The average open rate for the retail category is 23%. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. B2B companies that sent 16 - 30 email campaigns per month had the highest median click rate of 6.0%. The average unsubscribe rate across all industries is .48%. Effective? We found that the computer/electronic industry had the highest hard bounce rate, yet the media/entertainment industry had the lowest. Interestingly enough, the computer/electronics industry has the lowest open rate. All Content is provided strictly as is and we make no warranty or representation of any kind regarding the Content. Vous crez diffrentes versions de votre contenu dans une seule campagne de test A/B et Mailchimp envoie chaque version un ensemble distinct dabonns de votre audience en vue de suivre leur engagement. Cette page est dsormais disponible en d'autres langues. Vous pouvez conserver ces e-mails et essayer nouveau de les envoyer plus tard, mais Mailchimp nettoie automatiquement les rebonds doux aprs 5 campagnes ayant chou. Real Estate, Design, & Construction has the highest click-to-open rate at 17.2% no doubt riding the real estate boom in 2021. This is how to calculate click-to-open rate in seconds. , or one-off campaign to find out how effective your content marketing is and where you can make improvements. Recevez les dernires actualits sur les nouvelles fonctionnalits, les amliorations apportes aux produits et autres annonces. Dcouvrez comment rdiger un business plan, dvelopper une marque et transformer vos ambitions en entreprise florissante. company name vs. CEOs name), Test send day, send time, and send cadence (ex. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Cherchez une adquation produit-march, tirez des enseignements des commentaires des clients, et lancez vos premires campagnes marketing. Vous pouvez utiliser la situation gographique de labonn, ses intrts, ou son activit pour segmenter vos campagnes, de faon envoyer le bon contenu aux bonnes personnes. Un taux de clics relativement lev peut indiquer que les personnes abonnes votre liste de diffusion sont enthousiastes, ou du moins curieuses, propos de ce que vous leur proposez. Irreverent and insightful takes on business and tech, delivered to your inbox. Apple et le logo Apple sont des marques de commerce d'Apple Inc. Mac App Store est une marque d'Apple Inc. Google Play et le logo Google Play sont des marques de Google Inc. Confidentialit | Conditions | Dispositions juridiques | Prfrences en matire de cookies. Le mieux est dviter lexpression gnrique cliquez ici comme texte cliquable. Ceci est d au fait que, peu importe le nombre de personnes inscrites sur votre liste de diffusion ou le taux douvertures des e-mails, si elles ne cliquent pas, cela na pas dimportance. If you havent really done much email marketing in the past, its tough to know what a good open rate, click-through rate, or click-to-open rate is? Les taux douverture constituent lun des meilleurs moyens de dterminer lefficacit de votre stratgie e-mail. Soit vous atteindrez trop peu de personnes, soit vous passerez du temps crire des messages pour trop daudiences diffrentes. , the average email open rate was 21.5%, across all industries in 2021. Si ce nombre est infrieur, vous courez le risque davoir un nombre trop faible de conversions. Free and premium plans, Sales CRM software. What Open Rate Is: The percentage of email recipients who open a given email. Apprenez connatre votre audience, et dcouvrez de nouveaux moyens de lui proposer vos produits. What you're going to do about it. Il est dmontr que les e-mails personnaliss augmentent les taux douverture pour la plupart des utilisateurs et peuvent bien fonctionner lorsquils sont associs lautomatisation marketing dans les e-mails transactionnels, tels que les offres spciales pour anniversaire, les suivis aprs-vente ou les e-mails promotionnels. Pensez la personnalit de vos abonns, et quel type dinformations est le plus utile pour eux. Apples Mail Privacy Protection feature has put the future of open rates in serious jeopardy.. A high click-to-open rate is a sign of engaging content and strong calls-to-action. Nous avons donc scann des milliards de-mails envoys par notre systme (o le suivi de la campagne a t activ et o les utilisateurs ont indiqu leur secteur) et calcul le taux douverture unique moyen, les taux de clics, les rebonds doux et les rebonds durs par secteur. The short answer is, it depends. Prenez le temps dexaminer vos rapports et ralisez souvent des tests pour tirer le meilleur parti de vos campagnes. Acqurez un domaine personnalis pour qu'il soit facile de trouver votre marque sur Internet. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. To calculate it, youll simply divide the number of subscribers who opened your email by the number of subscribers the email was sent to. Or, you know, let our analytics tool calculate it for you. that focuses on providing value to your subscribers, communicating with them when they want to hear from you, and always paying off the promise of your messages. Voici quelques conseils pour mettre en place un marketing plus intelligent avec des campagnes par e-mail segmentes. When starting out though, its tough to know what to compare your results with. And, as an email service provider that sends literally billions of emails each year, we have some knowledge to share on how you should look at your. At that frequency, these companies typically have a median open rate of 32.4%. One of the most common questions we hear from marketers is how can I improve my email open rates? While MPP now obscures the accuracy of open rate as a metric, that doesnt mean we should stop adhering to open rate best practices. Ashley C.Ford s'adresse aux clients pour leur raconter comment ils ont vcu un moment crucial de leur vie. Alors, Si vous voulez que les gens ouvrent vos e-mails, vous devez dabord franchir leurs. Concevez des pages de destination qui feront crotre votre audience et vous aideront vendre plus d'articles. All of HubSpot's handcrafted email newsletters, tucked in one place. Lorsque vous crez une liste de diffusion, vous devez vous assurer de fournir un contenu de qualit aux utilisateurs. The average email click rate across all industries is 2.62%, which means for many industries, a good click rate would be above the average . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7f4dab33-585c-49b4-b50f-3b0166aa5443', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Well also dive into some best practices for improving engagement and measuring your results as you go throughout this year. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. Des valuations gratuites sont disponibles pour les plans Standard et Essentiels. And, as an email service provider that sends literally billions of emails each year, we have some knowledge to share on how you should look at your email marketing metrics. Profitez d'outils et d'avantages permettant de grer vos clients lorsque vous rejoignez notre communaut gratuite, Mailchimp & Co. Intgrez des donnes marketing, envoyez des e-mails transactionnels et crez des intgrations l'aide de nos API et de notre documentation. Check out these email subject line tips to boost your opens for your next newsletter. Sixteen to thirty email campaigns a month. While knowing these numbers is a great starting point, its worth it to look into your specific industry averages and compare your metrics with those in your specific industry. Ciblez vos messages en fonction du comportement d'achat des clients, de leur activit sur l'application, etc. Because factors like industry, list size, and others all play into CTOR. There you have it: a frame of reference forhow your emails should be performing based on the number of email campaigns you're sending, your company size, and your business model. Checking your monthly unsubscribe rate is helpful for calculating your overall list growth rate, though, so do keep an eye on it every once in a while. For example, the Education industry's average is 25% while the Electronics industry is only 19%. Pour savoir si vous tes en conformit, assurez-vous de lire les conditions de service de la socit avec laquelle vous travaillez. Email deliverability is hard and there isn't always a good way to know how you are doing or how to improve. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Graderand compare their score to yours. Le taux de clics moyen pour tous les secteurs que nous avons observs est de 2,62%. You can get value out of open rate as a metric if you use it as a comparative metric. Get expert sales tips straight to your inbox, and become a better seller. For more information, check out our, Email Open Rates By Industry (& Other Top Email Benchmarks), A good email open rate meets the average, which is 20.94%. This category includes businesses in the following areas: civic and social organization, e-learning, education management, higher education, libraries, primary or secondary education, or program development. 3. Sure, you could say that about pretty much everything, but it feels particularly true in the email marketing world, where we have seen some unprecedented statistics and monumental technological changes. This category includes broadcast media, internet, telecommunications, and wireless. Les benchmarks du marketing par e-mail utilisent plusieurs facteurs pour dterminer le succs dune campagne, notamment le taux douverture des e-mails, le taux de clics et la taille de votre liste de diffusion par rapport aux deux premiers points de donnes. Whether youre wondering if your click-through rates (CTR) are too low, or your unsubscribe rate is too high, youll find the answer here in this report. Instead, you should consider multiple metrics and think about the goals you have for your email marketing campaigns. Because its based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. Click-to-open rate formula. But that frequency isn't where they get the most clicks -- they get the most clicks at the 16 - 30 monthly email frequency, with a median click rate of 6.7%. Companies with 1 - 10 employees and 26 - 200 employees: Their results mirror the charts above -- open and click rates are highest when they send 16 - 30 email targeted campaigns per month. What Is the Average Click-Through-Rate for Email? Check out this blog postto learn how to remove contacts. What Unsubscribe Rate Is: The percentage of your subscribers who have chosen to no longer receive your messages. Il est relativement difficile de dterminer la diffrence entre conforme et non conforme en ce qui concerne les listes de diffusion. Conseils d'experts, tendances du secteur et histoires inspirantes qui vous aident vivre et travailler comme vous l'entendez. According to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. Additional information about your subscribers, click-throughs and timing is available on your Reports page. Vous pouvez galement utiliser les modles de-mail de Mailchimp pour garantir un codage appropri. That's why it's much more effective to measure subscriber engagement by click-through rates and conversion rates. Comme pour les taux douverture des e-mails, la taille de votre liste de diffusion dpend en fin de compte de votre secteur dactivit, ainsi que de la taille de votre entreprise. While it may be counterintuitive, its actually better for your email marketing if these unengaged contacts arent on your subscriber list. The average open rate for the internet and telecom category is 21%. Tracking the results of your email campaigns is one of the most effective ways to learn what your audience responds to, and improve your results. Nombre dannonceurs se repaissent de ces slogans qui ponctuent les saisons, tels que Une pluie de bonnes affaires ou Prix chauds tout lt. Ajoutez votre site Web une planification en ligne, de manire ce que les visiteurs puissent prendre rendez-vous avec vous. Browse our collection of educational shows and videos on YouTube. To improve your email CTR, read our section on CTR best practices. Not to beat a dead horse, but personalization is key so rather than copying and pasting these examples, use them as inspiration. Nos clients vont dentreprises unipersonnelles des entreprises Fortune 500, en passant par des petites et moyennes entreprises, si bien que lensemble du spectre est reprsent dans ces donnes. Here are some statistics and best practices to help you optimize your email click-through rate and communicate better with your prospects. The sweet spot? What Open Rate Is:The percentage of email recipients who open a given email. Dveloppez votre clientle grce des annonces et des messages organiques cibls sur Facebook, Instagram et Twitter. Testez diffrentes versions d'un mme e-mail pour voir comment de petits changements peuvent affecter vos rsultats. Touchez des gens sur Facebook, Instagram et partout sur Internet. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Benchmarksgive you a reference for how well you're doing -- and some indication of how to improve. Is your unsubscribe rate alarming? For those unfamiliar with Mail Privacy Protection, its a new privacy feature, released by Apple in September 2021, that gives users more control over their data when it comes to their inbox. Stimulez le trafic et accroissez vos ventes grce une plate-forme marketing qui s'intgre de manire transparente votre boutique. Get a personalized report on your email marketing metrics and how they stack up with your competitors. Vous avez le vent en poupe? Utilisez les donnes personnalises de votre application pour alimenter des campagnes marketing pertinentes et opportunes. Subscribe to the Marketing Blog below. Synchronisez votre boutique et connectez d'autres outils pour dbloquer davantage de fonctionnalits d'automatisation. Vous pouvez galement atteindre vos audiences et leur apporter de la valeur via des articles de blog, quil sagisse de votre propre site ou de celui dune autre personne. Les mises jour les plus rcentes de nos API et outils destins aux dveloppeurs. In turn, you can discover opportunities to improve your email strategy and work on achieving even better results. The content provided in this blog ("Content), should not be construed as and is not intended to constitute financial, legal or tax advice. B2C open rates, on the other hand, spanned from 30.5% to 34.9%. Its been a wild couple of years for email marketers. What Is a Good Email Open Rate? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '133dcb66-bec6-43f1-9776-bc97d033016f', {"useNewLoader":"true","region":"na1"}); Below, well look at email benchmarks for various industries and provide resources for how you can improve each rate. Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. Plus de 100 modles d'e-mails et de pages de destination prts l'emploi qui conviennent n'importe quel message. Une fois que vous avez dfini ces objectifs, faites un suivi de ceux-ci. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. Research from Mailchimp states that the average email marketing click rate in 2022 is about 2.62% across all industries. When we talk about click-through rates, what were really measuring is subscriber engagement with each part of your email. The average hard bounce rate across each industry is .63%. Though open rates were higher for B2C companies, B2B companies typically had higher click rates. Once they don't trust you, they're going to put your email in the spam folder. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. Click-through rate, or email click rate, is the measure of how many people clicked on a hyperlink, call-to-action (CTA), or image within your emails content. A year ago, it averaged 4.32%, Freddie Mac said. This is up 3.5% from 2020. What are good open rates, CTRs, & CTORs for email campaigns? Prenez-en connaissance avant denvoyer des e-mails vos abonns. Dfinir des objectifs et les mesurer est simple, et peut fournir des informations prcieuses sur les points forts et les faiblesses dun plan marketing.
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