Reach out to influencers and track responses directly through your own email management system and also from the Upfluence dashboard. Upfluence detects inauthentic followers based on engaged followers, which are those who directly interact with influencers through likes and comments. Get ready for your influencer search with more tips on understanding the different types of influencer, and how to choose the best ones for your brand in this guide: Youll be in great company. Best for: B2C e-commerce & app companies who want to find, analyze, and track influencers. With a single link, they can select their size, color, and enter their shipping details and manage orders with one-click-order confirmation. Upfluence is by far the best software for managing influencers and is also the most convenient software. You can then narrow down these results even further using other criteria such as location and the number of followers. Not only is it a total life hack, but we also hope that it will add a level of transparency that is needed in this ever-growing industry. Upfluence Review 2023 : Pricing, Features, and Use Cases. We use cookies to ensure that we give you the best experience on our website. Upfluence Releases Free Influencer Analytics Plugin Some of the top tools for influencer marketing include Promoty, Grin, Upfluence, Modash, Traackr, Awario, and other platforms that can help businesses with influencer discovery, campaign management, analytics and reporting, social listening, influencer contract and payment, influencer onboarding, and white-label solutions. Influencer payment management takes away the pain of managing influencer payments. Upfluences agency/SaaS hybrid model gives you a done-for-you service, which while convenient for you is also noticeably more expensive than some of the more hands-on alternatives and keeps you from actually deepening your influencer relationships yourself. You can use their Fake Influencer & Credibility Tool and Influencer Analysis Tool to get to know audiences. Influencers are great thats why you are here. Then, click on the button below to get started. Grow your influencer network and make sure you choose the right creators to partner with. This is another area where Upfluence doesn't disappoint. The goal of any influencer marketing platform is ultimately to ease the headaches of marketing at scale and drive more sales with positive ROI. Overall, an influencer marketing platform facilitates the entire process of influencer marketing, making it easier for brands to find and work with influencers to promote their products or services. Upfluence for Chrome allows you to analyze an influencer's profile straight from your browser and is compatible with profiles on all major networks: such as Instagram, Facebook, YouTube, Pinterest, and Blogs. Upfluence offers a powerful search tool and influencer analytics to measure influencer marketing performance. The interface is very intuitive. Brands can leverage these tools to optimize their influencer marketing efforts and achieve better results. Average engagements by post publishing time, Presence and influence on other social networks, Social media platforms Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, TikTok. Dedicated to the growth of social commerce, their Live Capture feature allows you to identify influential people in your circle. You can monitor your competitors, their activities and their mentions, if you want to do some opposition research. ), greater online transparency, and easy access to a creators contact info. Connect your Paypal account and pay your partners easily and regularly. It's truly an all-in-one platform for finding influencers, reaching out with campaign details, letting influencers select products, approving their assets and tracking performance! Insense 9. Here's how it works: First, you have to subscribe to use the tool. All in all, it is a good tool to use, even more so if you rely on Instagram a lot. Relevant creator metrics such as engagement rates, real audience, best posting times, etc. That means 200M+ influencer profiles across platforms; vastly more options than you'll find on marketplace-model tools with smaller vetted, opt-in influencer communities. The Klear Influencer Score helps you prioritize creators for the highest level of influence, which adds more accuracy to your influencer selection and analysis. Pricing offers that help you have an overview of your influencer costs & manage your budget. You can then access social reach data and customer purchase history to pin-point those customers that have a voice on social media and offer them a collaboration. From micro-influencers, to celebrities and KOLs, find the best match. I definitely recommend this incredible technology., My first tool requirement at Kinguin was Upfluence! Pro tip: You can also add guest users to specific campaigns and give them permission to see drafts and approve them. Upfluence also has a brand mention data collection that shows you how often an influencer mentions brands, which brands they mention, how many times they mention that brand, and how well those branded posts perform compared to their average engagement rate. Advanced influencer search and filtering part. An influencers engagement rate is the first prediction of how well your campaign might perform when you work with said influencer. This includes your customers, social media followers, and website or online store visitors. Other features: Modash also includes a campaign monitoring feature, which collects all of your partner content (even from stories), and gives a performance overview to compare influencers and posts and keep track of content. You can also simply input the handle of a specific creator if you already have on in mind to analyze. (More reasons to work with micro-influencers!) Free trial: Yes, for the first 50 profiles. The tool also shows their average number of likes and comments as well as an auto-generated suggested price for collaboration based on their engagement rates. Is their content provoking key actions such as likes, shares, and comments? Modash lets you search and filter influencers based on profile, follower ranges, language, hashtags, bio keywords, engagement rate, and more. Upfluence: In-depth Audience Analytics. Know where to double down, and where to stay away. Nevertheless, the most important data to look at is how well those branded posts perform compared to non-sponsored posts. Live Capture analyzes social reach data shared by website visitors, forwarding it to Upfluences Influencer Relationship Dashboard so that the brand can then review it. At the same time, reach and impressions are only the top layer of many other metrics you need to pay attention to. At its core, influencer marketing is all about leveraging genuine connection and affinity. Instantaneous, cutting-edge analytics for any influencer, for all of their social media accounts. View pricing. GRIN GRIN is the #1 influencer marketing software solution that allows you to create genuine, direct relationships with influencers. The search interface is intuitive, with results showing up in near real time. So, an influencer with a 3% engagement, and 94% realness should be good to go. You canfind influencersacross social networks from their influencer database or from your own customer base. Brandwatch 10. Post for Rent 10. Some platforms provide options for negotiating and managing influencer fees, simplifying the financial aspect of influencer collaborations. Brands can drive online sales with affiliate campaigns thanks to native promo code generation and tracking within Upfluence. Vendors who bid for placement can be identified by the yellow flag button on their listing. Platforms: Twitter, Instagram, and YouTube. Though, Upfluence instead uses an approach that emphasizes flexibility. Found an influencer you just cant wait to contact? Add The Upfluence Chrome plugin. Your email address will not be published. Influencer #12. Youll want an influencer whose effective percentage stays above 100%, meaning their branded posts perform just as well or better than other posts on their feed. Upfluence was the first platform to integrate ecommerce tools so that brands can leverage their own customer bases for influencer discovery. (More reasons to work with micro-influencers!) The only platform that lists every creator on earth with 1k+ followers on Instagram, TikTok & YouTube. You should look at their engagement rate to find out! Upfluence vs. GRIN: Which Platform Should You Choose? Upfluence is the best bang for your buck by far and I'd highly recommend for everyone to try it out. IZEA #8. Upfluence #5. Outreach messages can be easily personalized and sent in bulk through the platform. Keep track of what matters, so your relationship with influencer can be the most fruitful. Taking the time to look at their performance, real audience %, saturation rate, and engagement rate will make sure youre making a worthwhile investment in a partnership that will deliver results for your brand. Open the Upfluence Chrome extension to view an influencer's profile performance metrics & statistics in one dashboard This tool will help you find the right creators for your campaigns based on. Find out which influencers in your campaign rake in the most clicks with individual tracking links. Thats why Upfluence software was launched to enable brands and agencies to turn their customers into brand ambassadors and run profitable and scalable influencer marketing campaigns. Shorts, Reels, Posts, Video, Stories: all available in one visually appealling dashboard. The social commerce feature lets you see influencers in real-time when they visit your site. Platforms: Instagram, YouTube, TikTok, Twitch, Twitter. Upfluence 5. Or, you can also schedule bulk emails and send them in one go using customizable influencer outreach templates by Upfluence. Now you have in-depth insight into the important influencer metrics you should be analyzing before working with an influencer. Sadly, you can do this only on Instagram. Upfluence is an all-in-one influencer marketing platform that allows you to find the top influencers, monitor your campaigns, and generate more sales through authentic influencer partnerships. Using consumer and influencer data insights, brands are equipped to choose the best partners for their campaigns. Not a fan of manual work? Kolsquare 12. Though their database is smaller than other influencer analysis tools (influencers have to apply to be approved, limiting the pool of talent available at the expense of micro-influencers), their keyword search allows you to rank the importance of keywords to get some pretty precise results. Upfluence 9. While with Upfluence you'd need to request a quote, Shoutcart simply offers 3 subscription packages. Brands can create a customized sign-up page to put on their website so that creators looking to partner with them can apply and be added to a dedicated list in the brands Upfluence account. This is again a feature that agency owners will love. Read our privacy policy. Want to boost your website traffic and revenue? This powerful tool makes it easy to discover potential influencers, schedule a meeting with them, see their insights on your topic or video, and track your campaign. 1. The left side of your screen is where you key in your search terms, while the right side of your screen will display the number of results based on your search. They are natively compatible with your Shopify or WooCommerce store. The good news is there are effective tools to detect fake followers and influencers have become more cautious about inauthentic followers. Make smarter decisions with Upfluences data-rich influencer profiles. Make smarter decisions with Upfluences data-rich influencer profiles. Influencer Analytics by Upfluence - Chrome Payment Processing: Influencer marketing platforms often handle payment processes, ensuring smooth and secure transactions between brands and influencers. Read our privacy policy. Product details (if you're sending a free product). EXPORT & RATE Export profiles, log notes & give ratings 23 FREE Influencer Marketing Tools to Find Influencers Not just any creators. One of the main drawbacks of Hypeauditor is its relatively small database that could limit your coverage in target regions; one reason people may look for an alternative. What is more, you can also organize your results effectively with the help of a number of influencer discovery tools. Were sharing it because we believe there should be no guessing in influencer marketing. The results are displayed in a format that is easy to read. Select from a list of the top 1000 influencers to cover various niches or break your list down into categories. Easy-to-use campaign tools round out the management offering, while a flexible social listening module works well for all kinds of research. 1. Upfluence gives you the means to align your upside with creators using customized discount codes and affiliate links. The next step is to move influencers to a campaign. Using Upfluences advanced analytics, validate your assumptions and improve your campaigns. Relationship Management: The platform enables brands to establish and nurture relationships with influencers, facilitating smooth communication and collaboration throughout the campaign. If you want to dig deeper into a couple of specific profiles, you will not be overwhelmed. So, an influencer with a 3% engagement, and 94% realness should be good to go. If the content creator you look for is not on the Upfluence database, you'll get an option to add them via the Add Influencer button. Upfluence can identify influencers within a brands network of customers, subscribers and followers. Gather their new posts and collect data all in a single dashboard. You need to add campaign details such as the campaign name, target audience, compensation model, etc. Heres a quick-and-dirty rundown on the two terms, and whether you really need to pay attention to them. Combine sales data with metrics on engagment and reach for the most accurate performance tracking. Influenster 5. E-commerce ToolsAffiliate programManage client campaignsFind influencersAnalyze influencersManage influencersInfluencer giftingInfluencer paymentCampaign analytics, Free influencer search toolBlogGuidesCustomer storiesIntegrationsCreatorsCreator partner program, Meet The Upfluence TeamPress & mediaContact usPrivacy PolicyCareersPricingLive Capture Privacy Policy, Manage creator marketing for your clients, Identify the best creators for your brand, Analyze creator engagement and performances, Connect with Klaviyo for expanded possibilities. Does an influencer have 500k followers, but posts with only around 200 likes? They can be your customers, followers, or visitors. By leveraging Upfluence, brands can streamline their influencer marketing efforts, effectively reach their target audience, and measure the success of their campaigns through detailed analytics. I really recommend using Upfluence for its intuitive project management system. Based on the information you see, tick the influencer profiles that seem to be a good fit for your campaign. Thats where these influencer metrics come in! Centralize all creator communications in our platform. However, its important to note that because impressions are calculated based on how many times your content has appeared on someones feed, it doesnt guarantee the person has seen the content. Influencer Marketing Hub Influencer Marketing Platforms Upfluence. Grin 8. You are here: Review and approve post drafts created by the influencer. Click the Upfluence Plugin icon, as seen in the image below, from your plugin menu (top right) and gain unmatched analytics insights. Platforms: Instagram, YouTube, TikTok, Twitter. You can also gauge the reach through the follower base of an influencer. Useful integrations with Klaviyo, Shopify, WooCommerce, Zapier, and more. Importantly, you don't need to reach out and ask influencers to authenticate (or do anything at all) -- the data is readily available in a few clicks for all public profiles. Traackr #7. Automate invoice requests, influencer bank detail collection, procurement, & payments. You can set a minimum percentage of the audience that Creators must have in a particular country or city. Organic influencer identification isnt limited to those visiting your website. 5. 1. Automatically gather content related to your campaigns and export the data as shareable PDFs. Tell influencers the real cost of the product they are getting for free. Analyze their profiles to know if theyre a good fit for your strategy! Increasingly, influencer marketers are focusing less on vanity metrics like how many followers a creator has and looking in-depth at their engagement rate and how they are generating real value for brands. Measure your campaign's success with advanced analytics. Contact thosuands of influencers using drip emails, maximizing your outreach success. Ask them in the comments below and I'll get back to you at the earliest! Upfluences Chrome plugin is the ultimate do it yourself tool for influencer marketing. The terms community or followers are straightforward enough How many people follow an influencer? For Instagram, audience data is also available (age, gender, location) provided the influencer authorizes it. Free-to-use Chrome plugin for basic influencer details. The Russia-Ukraine war . You'll also be able to track the performance of each of your influencers to identify your top performers. when it comes to influencer following size. A standard influencer typically has an engagement rate between 1% 3%, although smaller-sized and niche influencers tend to have a higher engagement rate (4% 10%). Upfluence Chrome Plugin: FREE Analytics for Any Influencer! Engagement rate is: the number of average likes and comments an influencer receives compared to the total number of their followers. The Best Software For Managing Influencers. BrandMentions Influencer Reporting FAQs Keep Reading Pin Influencer Reporting Tools This site is user-supported and that's why we use affiliate links. The only disadvantage is its smaller database of influencers, especially compared to inBeat. Other features: As you look and choose influencer profiles, a list appears on the right side of the screen. Learn More Read more about our Affiliate Policy, Copyright 2023 | All Rights Reserved | Powered By: Full Proof Consulting LLC. Platforms: Instagram, YouTube, Twitch, Twitter, Pinterest, TikTok, Blogs, Upfluence gives you access to performance metrics on a wide range of platforms. E-commerce ToolsAffiliate programManage client campaignsFind influencersAnalyze influencersManage influencersInfluencer giftingInfluencer paymentCampaign analytics, Free influencer search toolBlogGuidesCustomer storiesIntegrationsCreatorsCreator partner program, Meet The Upfluence TeamPress & mediaContact usPrivacy PolicyCareersPricingLive Capture Privacy Policy, Manage creator marketing for your clients, Identify the best creators for your brand, Analyze creator engagement and performances, Connect with Klaviyo for expanded possibilities, In general, influencers with a large following charge more for their campaigns, only work with certain brands, or have extremely tight schedules. Limited access to features. Fantastic for reaching out and making connections with influencers. Its rare to come across bigger influencers who have a low brand mention and by that, we mean anywhere below 20%. Alternatively, brands can search via Upfluence to identify influencers by using keywords. Chosen by the most demanding influencer marketing experts at top brands and agencies, Upfluence will take your business to the next level. 1. But we dont blame you, as sometimes the two terms can be confusing, especially when placed right next to each other. The global fashion influencer marketing market is expected to grow from $3.33 billion in 2022 to $4.54 billion in 2023 at a compound annual growth rate (CAGR) of 36.1%. The platform will then analyze their profile and provide you with useful metrics in seven days. We use cookies to ensure that we give you the best experience on our website. Grin is an all-in-one creator management platform with a very comprehensive suite of tools for eCommerce. Whether it's one email or hundreds, find & export creator emails in just a few clicks. Dial in further and find out the reach and engagement rate for each post. We were able to target our influencers accurately, simply, and efficiently. Platforms: Facebook, Instagram, Twitter, YouTube, TikTok, Tagger lets you search by category, location and gender, and compare competitors. Upfluence is a social media marketing platform that claims it can boost your business engagement. The idea is simple: your own customers are the best advocates for your brand and can become ambassadors to promote your products. Measure, optimize and iterate your campaigns to reach double digit ROI. What kind of customer support options does Upfluence offer?Upfluence offers customer support through live chat, contact form requests, emails, etc. Brands can set campaign objectives, communicate with influencers, and track content creation progress, ensuring seamless coordination and campaign execution. Open a social media profile in your Chrome browser 3. We love everything about Upfluence! Free trial: Yes, 30 days. Use our verified email addresses to build authentic relationships with creators. These platforms offer detailed analytics and reporting on key campaign metrics such as reach, engagement, conversions, and ROI. But try your best to choose influencers with less than 50% which means they mention a brand every other post. A database of high-quality influencers is the bread and butter of setting up a good campaign. There are three levels of service, each with a monthly fee (but sold on an annual basis): Upfluences pricing is tailored to your needs. Upfluence Review: Who is It Designed For? View pricing here, or sign up for a free trial (no credit card needed). Finding the best influencers to work with is like any recruitment process, you need to measure each profile against certain criteria needed for the job. All team members have visibility into any message sent to or from each influencers. Does an influencer have 500k followers, but posts with only around 200 likes? (Remember when. That's something you can capitalize on, by using Upfluence. All-in-one Affiliate & Influencer Marketing Platform | Upfluence Post for Rent 11. 1. Influencer Analytics and Tracking Platform | Upfluence Every marketer needs data at their fingertips in order to make the best decision about which influencers are best-suited to their brand. Upfluence enables you to manage all of your influencer collaborations in one place. So, once you have learned how to use it (which is not difficult), it is really easy to use. Why should you try out the Upfluence Chrome plugin? Home Blog Influencer Marketing Upfluence Review 2023 : Pricing, Features, and Use Cases. It has really given us a whole new level of control and campaign management that lets us monitor and run our campaigns easier and more efficiently. 1. Upfluence is a 100% legit influencer marketing software. By using this form you agree with the storage and handling of your data by Upfluence. Their fraud detection feature is worth mentioning, as it looks for suspiciously fast follower growth and bot-generated comments to gain an understanding of the quality of the influencers audience. HypeAuditor helps you find top influencers by ranking the number of engaged and authentic followers. You can edit the brief to make it more relevant. In our blog post How Micro-Influencer Marketing Can Transform Your Business, you can learn more about why bigger isnt always better when it comes to influencer following size. Modash. Reach The context of reach falls under two categories. Experience the AI-powered ChatGPT assistant inside Upfluence, harnessing its power to enhance your creator communications with optimized and auto-generated emails, resulting in a seamless and efficient experience. If you continue to use this site we will assume that you are happy with it. Its no secret that some influencers have fake followers which help to inflate their follower numbers but ultimately damage their reputation. The platform gathers all campaign-related content, including Instagram Stories, through unlimited @brand mentions, #hashtags, or keywords. From the IRM you can send influencers to lists, add tags, and even issue discount codes. Product Ratings: Pros & Cons Quick Upfluence Review Influencer marketing can be a great way of reaching your target audience and growing your brand. Brands can assess the effectiveness of their influencer campaigns and make data-driven decisions for future strategies. Check their engagement rate, reach, average views, average likes, audience demographics, and more to know how they perform! Upfluence Influencer Marketing Platform Review | Features & pricing (2023) If you continue to use this site we will assume that you are happy with it. If. Have a clear overview of your total clicks & views, click-through rate, and influencer engagement rate. Here are 10 of the best influencer tracking tools: Modash Hypeauditor Brand24; Refersion; Google Analytics Upfluence Grin; Awario; Game Influencer; Tagger; 1. Minimum 12-month contract. Directly send payment offers & have influencers submit counter-offers within the Upfluence software. If they wanted me to achieve their goals, I needed the right tools., Joshua Cabrera, Head of Strategic Partnerships, Kinguin. Aspire (formerly AspireIQ) 7. O verall, Upfluence is an all-in-one influencer marketing platform that empowers brands and agencies to harness the power of influencers effectively. Particularly powerful is the ability to export these lists to CSV files, and then add new columns of data that you can bring back into the platform. But what red flags should you look out for influencer realness? Luckily, Upfluences influencer search tool displays all these essential influencer metrics for each influencer profile so you can save time when evaluating influencer profiles. As a marketer and entrepreneur myself, I believe that customers are your greatest brand advocates. You can see your ticked count on the top bar and create a list of selected influencers. TapInfluence #9. Like many of the other tools, NinjaOutreach lets you search by niche and location, audience engagement rates, budget and likes and replies per post by followers. Top Influencer Marketing Platforms to Boost Your Campaigns Theres also a lifecycle management component that shows you your progress for each influencerwho youre negotiating with, who youre waiting for to complete content, whos waiting on payment, etc. It's a very useful tool and a complete value for the money. Suggested price per post for Instagram and YouTube, Recent partnerships > brands > all sponsored posts and their individual engagement rates, Days and times of the day when they have greater engagement, Other platforms they're big on right now (even if you searched for some other platform). Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. An influencer marketing platform serves as a comprehensive toolset for brands and businesses to execute influencer marketing campaigns. The Best Free Influencer Search Tool | Upfluence For TikTok influencers, there is a feature that lets you analyze the nationality, age, gender, and interests of followers. Likes and shares are a relatively quick way to endorse content, whereas comments require more effort. Upfluence Review: Is It Really Worth Your Investment in 2023? Add influencers that you discover when browsing social media platforms to your account lists, campaigns, and streams in just a few clicks. What you should know about engagement rate. Highly precise search tool on top of a massive influencer database, Multiple passive recruiting tools turn customers into ambassadors, No audience analysis beyond basic demographics, Can be too complex and overwhelming for IM newbies, Best for: E-commerce businesses of all sizes, Campaign briefs and contracts can be directly uploaded into the software, Email templates to save time sending outreach emails to large groups of influencers, Draft review to moderate & approve influencer content, Payment instructions to send to influencers in order for them to complete the steps for a payment request, Discount codes and tracked affiliate link generator to provide each influencer with their own unique code or link and keep track of their individual sales, compatible with any CMS, Product-seeding to let influencers choose which products they want to promote and one-click order generation for fast shipping.