According to the most recent financial report for LVMH ( via Glossy ), Dior Sauvage was a "leader in perfume sales" that saw strong growth and is seen as one of the primary points of success. Johnny Depp has been the face of Dior Sauvage since 2015. Credit: Alamy PR agent Mark Bokowski also argued that Depp should be dropped. While I wont get into the arguments for or against that, I will get into how fascinating it is when you look at Diors long-standing partnership with Depp, which dates back to 2015 and centres around what is now the bestselling perfume worldwide Dior Sauvage. Word webslinger. Following his defamation case against ex-wife Amber Heard, Depp is again the face of Dior's Sauvage. #Dior is selling one bottle of #DiorSauvage cologne for men, every few seconds!!! As reported by Marie Claire earlier this year, before the Depp v Heard trial was the talk of the digisphere, one bottle of Diors Sauvage was sold every three seconds in 2021. Celebrity perfumes are profit-making machines, making fragrance one of the most lucrative endeavours for someone who already has the immense power of celebrity behind them. Anything can be stopped by pressing a button if they really wanted to. Dior's Sauvage fragrance is in some retailers' top slots. Johnny Depp Signs "Biggest Fragrance Deal Ever" With Dior Sauvage For $20 Million By Komal Banchhor Published on : 05:28 PST, May 15, 2023 Cover Image Source: GettyImages/Srdjan Stevanovic. While Dior Sauvage was the main fragrance named as a growth driver, other flagship fragrances including Miss Dior and Jadore were highlighted during the earnings presentation, along with the Prestige serum and TikTok-viral Dior Addict lip oil. PRIVACY POLICY & TERMS OF SERVICE. Johnny Depp v Amber Heard: 42 questions stand between jury and verdict, 'America's Got Talent': Fans say magician Jack Grady reminds them of 'Johnny Depp as Willy Wonka'. Related:Jack Sparrows Triumphant Return Is Actually a Catastrophe For Disney. A user said that paying to wait hours for Depp is the best investment and Disney knew that. He has been the face of Sauvage fragrance since its launch in 2015, but after losing his case, a spokesperson for the Advertising Standards Authority said: "We have received a total of 11 complaints about this ad with the complainants believing that Johnny Depp shouldn't be in the ad due to details concerning his recent court case.". During the courtroom proceedings, Johnny Depp stated that he wanted to properly bid goodbye to Jack Sparrows character when he was dropped from the entertainment giant. Visit the official cologne website here. He has since filmed a French film called Jeanne du Barry, where hell portray Louis XV. Universal Unveils Cryptic Message, Hints Halloween Events Return to Islands of Adventure, Hawkeye Shakes MCU, Proves Agents of SHIELD Is NOT Canon, Inside the Magic Your Ultimate Source for Themed EntertainmentCoverage, Johnny Depps Pirates Considered Doomed to Fail. Depp, 59, has been the focus of an . Sauvage has become somewhat of a Chanel No. Save my name, email, and website in this browser for the next time I comment. When you purchase through links on our site, we may earn an affiliate commission. The creative perfectly achieves the balance of raw wildness with masculine sophistication that the fragrance emulates., In 2019, one of Sauvage's commercials, "We Are the Land," received criticism for its message and portrayal of Native Americans. So far, it has been so successful that it is sold out in both the United States and United Kingdom. Johnny Depp has signed a seven-figure, multiyear contract with Dior, a source confirmed to Insider. We are one of the worlds fastest growing . The Johnny Depp and Amber Heard defamation trial has had an unexpected side effect. Support for Depp was also. I am Mallika Singh, a lawyer and writer by profession. Glossy Pop Newsletter: The tween skin-care market is now a thing, and its booming, Beauty brands tap into Roblox for Pride campaigns, How MAC Cosmetics is expanding its Viva Glam charity, Fashion Briefing: So much for self-expression Gen Z just wants in on the trend, Chicos CEO Molly Langenstein on drawing outside the lines to build brand community. Credit: Dior Some of the ads have drawn criticism, while others have just made some fans and non-fans alike simply laugh out loud. Support for Depp was also amplified online by far-right influencers, while right-wing media outlet The Daily Wire spent tens of thousands of dollars on ads in support of Depp. The future is yet to be decided. He stated this when he was asked if Depp would return as Jack Sparrow or not. This included a, that aired in June 2022 with the tagline Fearless yet human, as well as Sephora Instagram ads in May. Related:Journalist Suffers Repercussions After Horror Show Johnny Depp Interview. Marti points out the performance of Jeanne du Barry in France was respectable, particularly considering that the B.O. Future US, Inc. Full 7th Floor, 130 West 42nd Street, With the general public absolutely exhausted by the zealots of cancel culture, its likely Dior can safely strap in for a very wild ride with Sauvage over the next year at least. Jean-Baptiste Mondino directs Johnny Depp in the majestic twilight setting of the blue-tinged "Magic Hour". Kate Moss was dropped from a bunch of planned ad campaigns with the likes of Chanel and H&M back in 2005 due to public drug use, while a few others distanced themselves from Tiger Woods in 2009 when the golfing legend admitted to several extramarital affairs. However, his fans' unwavering support, along with Dior's endorsement, has given him a new lease of life. During the legal battle with Heard, Depp lost deals with various franchise behemoths, including Disneys 'Pirates of the Caribbean' and the 'Fantastic Beasts.' Even more telling than the critical recognition, Depp was also retained as Dior's ambassador for the global ad campaign of his Sauvage fragrance since 2015, and was offered a massive $20 million . Johnny Depp has been appearing in Sauvage by Dior ads since 2015. MEAWW brings you the best content from its global team of "Many fans are going out to buy the new cologne to show their support.". From staging boycotts of studios like Warner Bros. to raising over $40,000 for childrens hospitals in Depps honor, his supporters have come out en force. Just got ULTA beauty magazine in the mail. Depp is still featured on Dior Beautys homepage and. Despite the controversy surrounding Johnny Depp in the past year, LVMHs CEO said the actor drove major sales for Diors fragrance division. The actor recently signed a three-year extension with the brand for the eye-popping amount. The film was budgeted in the $22 million range and shot on location in France, including at Versailles. When a few decided to shut their doors on Depp, including Disney studios; Dior stood by the 58-year-old actor during his legal battle against his ex-wife. August 9, 2022 | 11:52am. But nah, we know they wouldn't dare. All her writing should be read in Sarah Connors Terminator 2 voice over. Johnny Depp is re-upping his . If he was canceled, the film would probably be at 150,000 tickets sold.. Created in 2005, what started as a tiny central Florida-based website and short weekly podcast that allowed our audience to visit Walt Disney World virtually has grown into the publishing company it is today. However, Dior stood by him through the trial, and after he emerged victorious in the legal battle, Dior signed him for a seven-figure salary. As one recent article noted: He has enjoyed a professional relationship with Dior since 2015 and he is currently promoting the new Sauvage Elixir cologne, which is selling out on both sides of the Atlantic. According to Variety, Depp inked a more than $20 million three-year deal with Dior, which is the highest for any men's cologne. 05:28 PST, May 15, 2023. While the brand is yet to release a statement pledging support for the actor, a source told Mail on Sunday that the actor is contemplating extending his relationship with Dior. Depp's legal battles and personal challenges over the past few years have undoubtedly affected his career. In August 2022, it was reported by TMZ that Depp had signed a new contract with the LVMH-owned perfume brand. In just one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began. This site is protected by reCAPTCHA Enterprise and the Google. The sensationalism of the Depp v. Heard trial earned more social engagement at the time than any other news story, according to, , despite the evidence of abuse presented by Heards legal team at the trial. RT @Ms_NickyJ: Dior really said, Johnny Depp is a piece of art.. Soo, how can we make him more elegant & dapper?.. In August, it posted several videos of him performing at a concert in Paris. Johnny Depp Endorsed Diors Sauvage Sees 50% Increase in Sales, It's a Another fan noticed an ad of Depp endorsing Dior in a magazine and said they might buy to show their support. Amber heard need to move on with her own life and leave Johnny Depp alone if any one being bother is him ,hes moving on with his life she needs to do the same. Johnny Depp Fans. Even though Dior has stayed quiet, advertisement has been circulating on social media as people made TikToks and Reels saying Dior stood by Depp despite even Disney leaving Depp during the false allegations levied by the Aquaman star. While Johnny Depp fever is on the horizon, with all the polarisation that will come with it, it seems standing by the actor throughout the trial will be paying off massively. "These fashion companies live in their own bubble, it's like The Devil Wears Prada. More information.. Is it a surprise though? 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He wasnt involved in any bit of the production process as far as I know, but he has always been the face of it. At least in France. Harrison Ford Told 'Indiana Jones 5' Stunt Guys to 'Leave Me the F--- Alone' While on Horseback: 'I'm an Old Man' and 'Want to Look Like It', 'Succession' Series Finale: The Roy Family Saga Ended in a Breathtaking Blindside, Hannah Gadsbys Disastrous Pablo-matic Show at the Brooklyn Museum Has Some Pablo-ms of Its Own, Ivanka Trump Is Reportedly Ready to Fully Dive Into This Less High-Profile Role to Regain Her Reputation. Adding further, they mentioned, "The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewelry in the desert. Demand for Dior Sauvage Soars Amidst Johnny Depp v. Amber Heard Trial - WWD Beauty Beauty Features Demand for Dior Sauvage Soared During Johnny Depp v. Amber Heard Trial Depp has. With the sensational trial of Johnny Depp and Amber Heard has come to an end, the sales for Depp endorsed Dior's Sauvage has seen a 50% increase during the proceedings of the trial. When not at work, you can find me at the stable. Notifications can be turned off anytime from browser settings. MEAWW is an initialism for Media Entertainment Arts WorldWide. Johnny Depp was chosen as the face because of "his authentic allure with tattooed arms and rock-jewelry-covered hands, said the brand in Dior Mag. $120.00 Size: 2.0 oz/ 60 mL Eau de Parfum Spray. Johnny Depp is starring in his first post-trial commercial for Dior fragrance brand Sauvage, following a high-profile court battle with ex-wife Amber Heard. I took a closer look at the release last October for a Fragrance Friday edition, noting that the Aromatic Fougerehas become inescapable when were talking about the best mens perfumes to wear in this day and age. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We're a Digital Platform offering the Latest Updates and News from Entertainment, Technology, Lifestyle and Food Industry. If the antis are going to give Grace shit for being associated with FaZe then they better start giving Joe the same kind of heat for being associated with Dior, who have recently given Johnny Depp a new deal worth 20million for Sauvage. Dior has already capitalised on the fragrance by releasing ancillary Sauvage products such as a body wash. And if youve been paying attention to Fragrance Friday, youll know that these supporting products are some of the best ways to make sure your scent lasts throughout the day. Yes, even more so than 1 Million Lucky. Even though, many have called it a smart move to increase sales; the brand did not appear to have made any public statements yet. And thats an interesting point of discussion for the simple fact that Dior hasnt backed away from the houses association with Depp, even when the outcome of the trial was not as clear. Johnny Depp and Dior first teamed up in 2015 for the launch of their then-new brand Sauvage. She never misses Jeopardy and alternately wishes she lived in Beast's castle or was making the Kessel Run in the Millennium Falcon. After Depp lost a libel case against The Sun newspaper in 2020 after they called him a 'wife beater' in a published article, he was dropped by several big name companies, including Warner Bros when he was fired from their film Fantastic Beasts: The Secrets of Dumbledore. Christian Dior has continued to stand behind Johnny Depp throughout his defamation trial against Amber Heard and it seems to be paying off for the brand. Since the Depp vs. Heard case ruled in favor of Johnny Depp with its verdict in June 2022, the actor has been wasting no time getting back into the business of being a major Hollywood star. Sales have actually increased and Dior has no plans to drop him. Captain Jack Sparrow. showing a clip of the commercial. People may receive compensation for some links to products and services on this website. Well, there is still some hope because the mega-producer Jerry Bruckheimer released a statement saying, . Print and TV adverts for Sauvage Elixir are running around the world, with the latest commercial showing Depp strumming the hit song Wild Thing on a guitar as a group of wolves gather around him in the desert. Regardless of the jury's decision, Heard will not face the option of jail time as there are no criminal charges laid against the Aquaman actress, only civil claims. Many fans are slamming Disney for its controversial decision of dropping The Pirates of the Caribbean actor. 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Depp's endorsed Dior Sauvage sales have gone up, and fans are calling it a "Scent of Victory" and "Best Investment Ever". Welcome to Fragrance Friday, where each week well be keeping you abreast of the newest and most iconic releases in the dynamic world of mens fragrances. YA genre tribute. 2 Fl Oz (Pack of 1) 4.6 out of 5 stars 9,612. Since 2015, the "Pirates of the Caribbean" star has served as the face of Dior Sauvage, with an ad campaign . The brands most recent social posts about Dior Sauvage feature an ad with soccer star Kylian Mbappe, who was named a global ambassador for the fragrance in 2021. New York, This isnt just past baggage either. In a parenthesis inhabited by ancient legends . James Gunn Admits The Guardians Character Who Was Most Different By Vol. 01 August 2022 BoF PROFESSIONAL Key insights Dior's Sauvage has become the world's top fragrance, nudging out even women's blockbusters like Chanel's Coco Mademoiselle. Sep 11, 2021 - Dior Sauvage Video Edit TikTok # . The actor won the highly-publicised defamation lawsuit against his former wife Amber Heard last year. Additionally, the likes of Brad Pitt allegedly made $7 million for his Chanel No. The attitude [toward Depp] in the UK will be very different to the one in eastern Europe, for example. So does this mean the Sauvage line will continue to evolve? Well, as for Dior, fans say that it has been the best investment ever! From $68.00Spray 1.0 oz. Are you a fan of Sauvage? Depp-endorsed Diors Sauvage is so popular that it is sold out in both United States and the United Kingdom. Pirates of the Caribbean actor Johnny Depp has faced more than his fair share of controversy over the course of the past year. Home Shop Offers Community Stores. I should note that unlike some other celebrity fragrances, Sauvage doesnt actually belong to Johnny Depp. June 1, 2022 The world is beginning to see the truth. The sales for Diors Sauvage have spiked tremendously. Imagine then, how much Dior must stand to make from aligning some Sauvage promotion with the intense publication fascination, justified or not, that surrounds Johnny Depp right now. RELATED: Why Johnny Depps Net Worth Isnt As Much As You Might Think. LVMH Said Coming to the Rescue of Safilos LongaronePlant, Sorels President Resigns Due to HealthReasons, NK Store to Open Flagship in Iguatemi in So Paulo,Brazil. Le Pactes boss Jean Labadie, a veteran French producer-distributor who was one of the films first backers along with the sales banner Goodfellas (formerly Wild Bunch International), is even more enthusiastic than Marti, saying that Jeanne du Barry could garner up to one million admissions in French theaters. Dior Beauty has kept Depp as the face of Dior Sauvage since the fragrances 2015 launch, even after he was dropped by both Disney and Warner Brothers from major film franchises over the controversy surrounding abuse allegations by ex-wife Amber Heard. That's a hell of a lot of money and so it's no surprise that the perfume giant have decided to keep him on their books. The Dior promotional campaign currently circulating, shows the actor strumming the strings of a guitar with the song Wild Thing in the background, while a group of wolves gathers around him in the desert. The trial has strengthened the image of both parties. To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders, Click 'OK' then 'Allow' to enable notifications, .css-o3g03s{color:black;}Published17:54,25 May 2022 BST.css-1aaqh7x{color:#666666;}@media (min-width:1024px){.css-1aaqh7x{color:#666666;}}| Last updated17:54,25 May 2022 BST. . Johnny Depp's artistic career continues to move ahead full steam thanks to both the actor's return to making movies, as well as touring with his supergroup Hollywood Vampires.Unfortunately, the . ", Yay for #Dior can't say the same for #Disney So proud of Johnny Depp #JusticeForJohhnyDepp , SCREAMING CRYINGTHROWING UPJust got a ULTA beauty magazine in the mail. The 'Pirates of the Caribbean' actor became the face of Diors Sauvage in 2015. #JohnnyDepp fans are buying it in support of Johnny & to show our gratefulness to the brand, for their support of the #actor Thank you #DeppHeads pic.twitter.com/BtPwLvryF6, Blanca Heredia (@BlancaHL1) May 31, 2022. Cannes Director Defends Johnny Depp's Jeanne Du Barry Coming To The Festival: Not A Controversial Choice. His image also continued to appear on in-store displays of the fragrance, while Dior Beauty last featured him on its Instagram account in a September. Its also become a lightning rod of polarisation. 29 May 2023 13:45:57 The sensationalism of the Depp v. Heard trial earned more social engagement at the time than any other news story, according to Axios. 4 min read "I acknowledge the fact I was the old craggy fogey and she was this beautiful creature," said Johnny Depp during his three-day testimony at the $50m defamation. media-tech companies with hubs around the world. Nose Documentary Stars Diors Perfumer-Creator Franois Demachy, Sign up for beauty news straight to your inbox every day. It has, in fact, strengthened the image of both parties. Dwayne Johnson Reportedly Has A New Fast And Furious Movie Lined Up, But It's Not Hobbs And Shaw 2, Despite Getting Review Bombed In Some Places, The Little Mermaid Just Hit A Rotten Tomatoes Milestone, Jude Law Reveals He Used Poop, Sweat And More To Create Body Odor Scent While Playing Rotting Henry VIII, And I Think Im Going To Be Sick. Sauvage is now the second most popular fragrance in the world in terms of Google search data and social media figures. It was Diors first new cologne in 10 years. Heard is being sued by Depp for US$50 million (NZ$78m) for implying he abused her in a 2018 Washington Post op-ed. Fashion houses have a long history of stepping away from celebrities when controversy strikes. In a 2021 post, Dior defined Depp as Johnny Depp, uncompromising, profound, authentic.He embodies the dense magic of this new ultra-effective Elixir.Never has he been so mesmerizing, so rocknroll.New SAUVAGE ELIXIR of their Instagram post. Dior Sauvage Is Still Using Johnny Depp in Its Ads - The New York Times Advertisement unbuttoned Through Weeks of Depp v. Heard, Dior Stood By Luxury brands were once notoriously averse. $94.48 $ 94. paying to wait hours for Johnny Depp is the best investment in the world, @Disney knew it, @Warner (now) knows it, (ouch!) and @DIOR KNOWS IT EVEN BETTER!!!! Market Realist is a registered trademark. One of the commercials had received backlash though for its message and portrayal of Native Americans. In August, it posted several videos of him performing at a concert in Paris. Cinemablend is part of Future US Inc, an international media group and leading digital publisher. This allows us to bring you the most interesting, entertaining, and unique entertainment experiences, covering theme parks, movies, TV, video games, and special events. The New York Post has reported closing arguments are set for May 27, which could lead to the jury's deliberation shortly after. Depp has been fired from his two most high-profile parts his iconic role as Captain Jack Sparrow in Disneys Pirates franchise and as Gellert Grindelwald in Warner Bros. Viral posts about the trial leaned in favor of Depp, despite the evidence of abuse presented by Heards legal team at the trial. "A bottle of Dior's Sauvage was sold every three seconds in 2021, making it the bestselling perfume in both the male and female categories." It's fair to say that fact has blown people's minds. and @DIOR KNOWS EVEN BETTER!!!!". One fan wrote Yay for Dior and said he cannot say the same for Disney. Sales of the fragrance also surged during Depp's UK libel case against The Sun in 2020, with reports claiming both the UK and the US were running low on stock at the time. Currently playing across 800 screens, the film got mixed reviews in Cannes, but still has the potential of selling up to 850,000 tickets (an estimated $6.4 million), according to Eric Marti at Comscore France. And the result is visible. Related:Hollywood Icon Destroys Johnny Depp with Ruthless Description of the Overrated Actor. Depp was chosen as the fragrance's muse, because of his "singularly authentic allure, tattooed arms and rock-jewellery-covered hands," the brand said in Dior Mag. Its likely. In times when Hollywood slammed its doors on Johnny Depps face amid the defamation trial which is sent for jury deliberations, Dior stood like a pillar beside Johnny Depp. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more. As for Depps trial, the seven-person civil jury (five men, two women) deliberated on Tuesday 31 May after the long weekend recess but ended the day without reaching a verdict. The movie, which is his first project in three years, is set to have a fancy premiere at the Cannes Film Festival this Tuesday, and it will become available for those with a Netflix subscription at some point. Composed by Franois Demachy, Dior Perfumer-Creator, and inspired by the desert in the magical hour of twilight. Tim Burton. 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Topics:Johnny Depp, Amber Heard, TV and Film, Woman finds disturbing note in pocket of charity shop jacket, Dating expert reveals five signs youre actually a super attractive person, Major Simpsons plot-twist that never aired explains why Homer and Krusty look so similar, Phillip Schofield says his hands are blistered from vaping so much, British guy lets girlfriend sleep with other men while he's at work, Man United player smacked in the face as object thrown from the crowd, Woman marries virtual husband whos completely ran by AI, Johnny Depp's Lawyer Explains Flaws In Amber Heard's Photo Evidence, Ulrika Jonsson slams Johnny Depp 'hypocrites' following standing ovation, Amber Heard Calls For New Trial Against Johnny Depp, Johnny Depp jokes he needs work as he appears as Moonman at MTV VMAs. The actor has become synonymous with the scent because of ads he and Dior have been shooting together since 2015. The world is beginning to see the truth. Depps Pirates of the Caribbean franchise and his other work has also been hugely successful in France. So proud of Johnny Depp #JusticeForJohnnyDepp," while another user said, "SCREAMING, CRYING, THROWING UP. A billboard shows actor Johnny Depp promoting Dior's Sauvage in Milan, Italy (right). Chris is the Travel, Food & Technology Editor at Boss Hunting and has spent the past 14 years in the industry as a lifestyle and travel writer. Parent company LVMH spends heavily on its beauty brands, with operating investments of over $300 million last year. And now the French luxury cosmetic brand Dior has extended its partnership with the 'Pirates of the Caribbean' star for a record-breaking deal of more than $20 million. Johnny Depp's win in the defamation trial against ex-wife Amber Heard is only accelerating the popularity of his Dior cologne. According to LVMH CEO Bernard Arnault during the January 26 presentation for the luxury conglomerates 2022 financial report, Dior Sauvage was a leader in perfume sales over the course of the year, achieving remarkable success that was driven by the image of Johnny Depp..